Most people who love doing tradeshows may not realize the importance of branding and marketing. Trade show exhibit booths can help you increase sales, get your brand out there and market it to others, but you want to focus on the design of the booth itself more than anything. With that being said, you will still need to plan accordingly, but emphasis should be placed on booth design. To do this, you want to have an excellent display with powerful messages.
Impact
The display will be impactful, which is helpful to remember. Therefore, you need to consider the messages you are conveying and how you want the brand to be seen by others. You also wish to consider the purpose of the display, who your target audience is and any other objectives.
Costs
During the planning phase, you need to consider the cost of the booth, as it will determine what you can do and how you do it. You can still make an excellent impact on a small budget though you may also consider sponsors to help cut your costs.
Consulting Services
For many who are just starting out, trade show exhibit booths can be daunting, so you may want to hire a consulting service to help you strategize, plan and execute the design to get the maximum impact. Many companies will do this for a small fee, so it won’t take too much out of your budget.
Promotion
Though you are focusing on the design of the booth, you shouldn’t neglect the promotion of the event. While it is always helpful to promote during, you shouldn’t forget about after and before the event because this can drum up more people to visit when you arrive on site.
Physical
Once you have the idea planned, it’s time to focus on the physical object, mainly the booth. You may be able to use a small booth or may need a larger option. You’ll want to consider graphics, structure and presentation options and how they’ll work together to create an attractive booth.
Renting or Purchasing
You may also want to consider the benefits of renting and purchasing. Purchasing the booth can be helpful if you plan to do many shows a year, but for those just starting out, renting can be better and less cumbersome when traveling or setting up.
