The Best Way to Handle Sales Rejection is NOT to take it personally
If you’re going to make a career out of being a sales person there is one thing you better learn to accept right now: Rejection. Rejection must become the driving force that keeps you moving and not the silver bullet that ends your career. A word to the wise: Never take rejection personally.
- Embrace Rejection as a Cue to Keep Moving: With every rejection comes a new opportunity. It is the salesperson’s cue to move on. If you get rejected there are plenty of fish in the sea. It doesn’t just apply to love.
- Gloves Off: You know the hockey term “The gloves are off?” this is the way to look at rejection. The gloves come off and you come back fighting ready to take on the next challenge and win.
- Use Math: This one is not for everyone, but figure out how much money you get per sale. Then figure out how many calls it usually takes to make a sale. Do some division and instead of thinking you just wasted your time look at it as you just made some money. Each call brings you closer to a sale and each call is a division of the overall amount you will make with your next sale.
- Go in Eyes Open: If you walk into a sales job thinking it will be all wine and roses then you shouldn’t be in sales. Know from the get go that you WILL be rejected and live with it from the start. This is the best way to strengthen yourself for the fight ahead.
- No Pain, No Gain: You know the no pain no gain philosophy applies to sales too. Each arm lift brings a weight lifter closer and makes him stronger. Each rejection brings you closer to your next YES.
- Learn from the Burn: Yes, it can burn a bit when you get rejected, but learn to accept the burn and then just learn. If your attempts fail time after time pay attention to what you are saying. If you say something that seems to pique interest even just for a moment take note and use that the next time around.
Keep these things in mind so that you will never misconstrue a business rejection as anything close to personal.
Doug Dvorak is a sales specialist who has had his fair share of rejection.