If you are about to attend a major conference and set-up a booth among hundreds of other vendors you probably want to have a strategy to set you apart from the crowd. Promotional merchandise may seem like a waste of money but there are some interesting statistics that say differently. The British Promotional Merchandise Association discovered some interesting findings about how people react to promotional gifts.
Popular Merchandise with Staying Power
One of the main objectives of your promotional merchandise should be to find a gift with staying power. You might think that people toss everything once they get back to the office. Surprisingly 30 percent of those surveyed said they actually hold onto the good items as long as 3-4 years. The most memorable merchandise items included mugs at 18 percent, USB’s at 15 percent and pens at 12 percent.
Lasting Impressions
When you visit a client or potential client leaving them with a parting gift may seem tacky, but most people actually appreciate the effort. In fact, they not only appreciate it, but remember it. Here are the gifts that leave lasting impressions:
* 44% for pens
* 34% for mugs
* 31% for calendars
* 22% for USB sticks
* 18% for stationery
Overview of Findings
84 percent of those surveyed believed that customized gifts help raise awareness of a brand. This means it is certainly worthwhile to arrange for the custom screen printing in Glen Allen VA promo companies have to offer. You may be under the impression that promotional merchandise may come across as wasteful or pushy, but in fact over half of those surveyed said they actually appreciated the gift and felt more positively about the company having received it. Even after a year of receiving the product, 66 percent of the people surveyed remembered receiving the gift and 87 percent kept the gift for at least a year. Finally and most convincingly, 79 percent said it affected them positively enough that they would consider doing business with the company that offered them the gift.
Apparently it is more than likely the potential clients you meet will appreciate the merchandise you offer them whether on call or at a trade show. The custom screen printing Glen Allen VA promo companies have to offer can heighten your profile and bring on the sales.
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