Many people work hard to find new and better ways of doing things, especially those who own a company. If you would like to get your product information and other helpful information out there, you may have decided to do a podcast, which is an intimate way of providing ideas and value to the audience. Because there is no visual to podcasting, you will have to rely heavily on Search Engine Optimization (SEO) to produce something that is engaging and unique using nothing but your voice. There are no images or editing, which is why many love podcasting. However, there are a few helpful tips to create the best one.
Quality Equipment
The first step, before preparation and figuring out what you will say is to have quality equipment to achieve a better sound. This will include investing in a microphone and possibly a pop filter. The microphone will allow you to have a crisp recording of your voice, making it easier for people to listen and hear what you’re saying. The pop filter reduces audio spikes when saying “p” or “t” words, so you don’t get a loud sound that could stop people from wanting to listen.
Grab Attention
If you don’t get people’s attention early on, you won’t have a large fan base. While it is important to get them to listen, you have to keep their attention, so try and “hook” people into listening by providing one important thought from the episode. Getting attention may also mean having multiple podcasts per week to keep people interested, or offering to email them when new ones are available.
Easy URLs
The point of your recording is to get people interested in your company and product/service. Therefore, you’ll probably be using resources, websites and your site throughout the recording. Try to find URLs that are easy to remember, as many people may not want to visit the site immediately or may not be listening on a computer or smart device. Many websites are available to create vanity URLs quickly.
iTunes Search Engine Optimization
Most podcasts are available on iTunes, as well as the host’s website. iTunes is a search engine just like Google and other traditional options, so you want to ensure that your podcast is SEO-friendly. The title should include specific keywords, but you can also include the title, and then add a colon with a list of keyword options, separated by the “|” sign.
The best SEO podcast is one that uses quality equipment and grabs attention early, through preparation. Visit ewebresults.com today to find out more or to review their previous podcasts.
