Owing to the increased modes and methods of advertising, billboard ads face a huge challenge. Today, consumers may not look at billboards like they did some thirty years ago. Things have changed and so is the creation and use of billboards. As audiences spend more time using gaming consoles, tablets, and smartphones, it means that their eyes are down, and not perhaps up to be able to see those billboards. So, how do you go about making great billboards in Oklahoma that bring a powerful brand impact? Here are some helpful tips:
Don’t overcrowd it with words
People don’t have time to read billboards, so if you are going to explain everything about your ad in that board, it may not work out. Consider using six words or even less. Why is this so? On average, people take six seconds to read a billboard, so the less the words, the easier for them to pick the message.
Don’t cause distraction
In most cases, use of billboards is aimed at reaching out to cyclists, bikers, drivers, and pedestrians. While you may want to make the ads noticed, on the other hand, you don’t want them to result in accidents. How would it feel if a motorists says or feels that he or she rammed into the car in front because of your billboard?
It make attract the attention of the media, which means more eyes are looking at your ad, but surely you don’t want your billboard to be associated with such scenes. So, when you get noticed, ensure that you aren’t distracting people.
Billboards aren’t for direct response
You may want to include the website address and phone numbers there; however, a majority of those people who read these boards don’t visit the sites or call the numbers provided. You should think of a billboard as a secondary medium of advertisement. It is aimed at building your brand and supporting campaigns that you may be running. So, don’t consider it for the heavy lifting task. Just pass across the quick message and leave the rest for other media such as flyers, radios, and TVs.
Do you want to build your brand with billboards? You can consult with a professional designer for billboards in Oklahoma.
