During the early days of solar power systems, the primary customers were advocates of “green living,” engineers and hobbyists. All of this has changed. Solar energy systems are now common. To keep up with technological improvements, on-going solar industry sales training is a must.
Solar energy no longer needs to focus on amperes, voltage, and the choice of panels. These issues are technically important, but the homeowner who is contemplating going solar may not need to know the details.
People selling solar energy systems need to focus more on issues such as:
Why Is the Client Considering Solar?
It is essential to understand why a homeowner wants to go solar. It may be a financial consideration, or perhaps he or she wishes to become independent from their utility company. Finding out their reasons for wanting to install solar panels is important, more so than you telling them why they should go solar.
Ask Good Questions
There is a natural tendency for people to draw their conclusions about what they want to do, and how they wish to proceed. By asking the right questions, you can help the homeowner reach the desired conclusion, and reach it faster.
The Homeowner Came to You
Dedicated solar industry sales training will focus on the fact people go solar because they want to, not because they have to. Clients are taking a step they already are excited about making. In many cases, consummating a sale is because you stayed out of the client’s way and let them draw conclusions based on their excitement.
Training
The solar power industry is dynamic. As such, solar industry sales training should be as well. The key o success in this dynamic industry is determining what the best message is and how to deliver it.
