The Age Range of Customers at an RV Dealership in Des Moines IA Is Broad

Several age groups of consumers are buying RVs at this point in the 21st Century. Baby boomers have long been a primary buying group for RVs, but now, Generation X and Millennials are joining the fun. In fact, the Recreation Vehicle Industry Association reports that buyers between 35 and 44 are the fastest growing market segment in the industry. The largest percentage of RV owners is the group between 45 and 54. Buyers can shop in person at an RV dealership in Des Moines IA and also view inventory on websites.

Younger Families

There’s probably nothing surprising about this, even though RVs at some point became associated more with senior citizens. The parents of baby boomers commonly have owned smaller RVs for family camping trips, and their kids followed that trend when they became adults. Many people in their 30s and 40s have young children, and going camping with a pop-up trailer or pickup truck camper is a fun adventure.


People also often buy an RV for the first time when they reach retirement age, which technically starts at age 62 in the United States when residents become eligible for Social Security retirement benefits. Sometimes they upgrade from their current RV at this point, wanting one that’s suitable for trips lasting longer than two weeks. Some even turn the RV into a mobile residence.

Large and Small Models

Many consumers shopping at an RV dealership in Des Moines IA choose larger models, such as motorhomes and big travel trailers. They seem to view this purchase as similar to buying a cottage or another type of vacation home, but this choice allows them to stay in many different places. They also don’t have to spend their weekends doing housecleaning, building maintenance and yard work at a cottage.

But small models are always in demand at a dealership such as Imperial RV Center. Not everyone can afford the payments on a large RV or pay for one in cash. Many consumers prefer being able to tow a camper without having to buy a more powerful pickup truck. They mainly want somewhere to sleep after a full day of activities.

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