If you’re frustrated with your online advertising results, you should consider trying direct mail for a change. With direct mail, you can deliver a personal message to people, which they can retain until they’re ready to buy. To execute an effective direct mail marketing campaign, you’ll need a direct mail service company to help you. That said, here are some key benefits of using this type of company.
Experienced Partner
An established direct mail services San Francisco company is more than just a vendor. It’s a strategic partner that can help you test various promotions, analyze the results and provide you with long-range planning for your business. Furthermore, you’ll get to piggyback on the expertise and knowledge of a top-notch direct marketing agency.
Simple Implementation Process
In most cases, a direct mail campaign only takes a few weeks to implement. The first step is meeting with the direct mail company and discussing the key benefits of using your products or services. You’ll then tell your direct marketers which types of consumers or businesses you’re targeting. Subsequently, your direct mail team will write your sales letter or postcard, design your brochure and coordinate your first mailing.
Less Expensive Than Hiring
It’s much more cost-effective to outsource your direct mail marketing than hire a full-time direct marketer. That’s because direct mail managers in the United States earn average salaries of $61,140 per year, according to PayScale.com. You’d also have to hire people to copy and collate the mailing materials. A company that provides direct mail services San Francisco can tailor its services to better meet your budget.
Highly Targeted Marketing
With a direct mail services San Francisco company, you can target any type of customer you desire. That’s because the company has access to mailing lists that are highly categorized. Therefore, if your core buyers are sports enthusiasts or purchase market research services on a regular basis, you’ll know you’re targeting a viable audience.
A San Francisco direct mail company can help you reach and exceed your financial objectives. All you have to do is gradually increase your mailings over time and your revenues will grow commensurately with your efforts.
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