Running a successful hair salon business can be very difficult. If you have a store location in a mall or strip mall, you should have significant foot traffic; otherwise, you might be paying too much for space, according to Entrepreneur magazine.
If your store is not in a prime location, marketing will be paramont to get customers in the door, as foot traffic does not come into play. Assuming you have your space, payroll and inventory operating efficiently, driving sales must be your main focus and the best way to expand your salon’s market share.
Customer Service
With social media and smartphones in the mainstream nowadays, customers have opportunities to review salons on the Internet based on their impressions, and they can do it within minutes of walking out the door. Making sure customers have an exceptional experience in your salon is now, even more important than ever.
Social media takes word-of-mouth marketing to a new level. Salon owners should definitely manage their presence on reviews sites such as Yelp and Foursquare. Most people don’t use Google+, but it could be the first thing potential customers see when they Google your salon’s name. Updating your salon’s social media profile is easy and can help bring in clients, says Jayson DeMers of Forbes. Blogging and regular tweeting are not essential, but if done well, can increase business.
Quality Products
When people go to salons for hair care services beyond haircuts, they are expecting the salon to use quality products, so whether it’s installing extensions, coloring or having a blow out, it makes sense for a salon to use the best products available. Customers are more likely to be extremely pleased with the results and post good things on social media sites and return again for more services.
Stocking premium hair care products and premimum hair extensions can be a great way to market the salon. Starbucks doesn’t just sell coffee. It sells coffee with different names and premium coffee products. If your salon’s wholesale hair extensions are from a premium vendor, you can offer more than 1 type hair extensions – you can offer Mongolian Super Curl Hair Extensions. The customer will be so attracted to the curl and luster of the hair.
Emphasizing the details of what makes a product superior can increase sales and show customers the stylist is knowledgeable. It’s not enough to offer quality hair dye or wholesale hair extensions, the stylists should know why virgin Remy hair extensions are better than others.
