In trade shows as in life, uniqueness is of the utmost importance. In young adulthood, we learn that in order to land that dream job is to bring something unique to the table. Whether it is your uncanny ability to think outside of the box or your quirky personality, being unique yields great benefits in both the personal and professional spheres. The same attention to originality applies when building a strong trade show exhibit display. You will find—regardless of the products you are showcasing—that a unique display will do wonders for sparking intrigue in what it is you are selling. The following are some tips that will facilitate your building the most original and effective exhibit possible.
Invest in a Booth that is Subject to Modification
If attending trade shows is an integral part of the business you conduct—and the products or services that you sell—you will find yourself attending shows of many different varieties. For example, the scope of the shows you attend may vary widely from one week to the next. Perhaps you will attend a show with hundreds of booths one day, and set up at a show that houses only a select few the next. For this reason, it is worth both the time and the money to seek out a booth that can be easily modified. There are a variety of booths that can be modified in both their shapes and sizes in order to stand out, while catering to the scope of the particular show in which they are being used.
Do Not Underestimate the Value of Free Swag
Do not assume that just because free swag has long been a sales tactic that it has necessarily become an ineffective one. This could not be farther from the truth. In fact, the most successful and unique trade show exhibit displays make use of free merchandise. Showcase your products by putting together a unique swag bag for prospective buyers. Including—amongst merchandise—a leaflet or brochure about your products is an excellent way of their connecting a positive experience with your products.
Make Use of Demonstrations
Unique exhibits tend to be active and more importantly interactive ones. For this reason, make it a priority to have would-be-buyers in games (trivia or otherwise) that get them excited and thinking about your products. Doing so will encourage them to think about your product long after they have left the trade show.
