Most professionals have a LinkedIn presence, although many people don’t understand the power of this social media site. Unlike FaceBook, Twitter Google +, Instagram and so on, LinkedIn offers a unique opportunity to not just connect with other professionals, but to market directly to them. A LinkedIn trainer can help you, and your staff, learn how to boost your B2B sales through your existing accounts.
The one thing business professionals have to keep in mind is the fact that LinkedIn marketing is not the same as marketing to the masses on Facebook or Twitter. Instead, it is more selective, more specific niche type of audience, and your presentation has to be geared to not just interest but to inform. Using a LinkedIn trainer to learn the proven and effective options for maximizing the results of this social media site is critical.
Lead Generation
LinkedIn is different than other social media sites as well as lead generation is not just possible; it is common when you have a strategy and a program in place. Carefully placed posts and comments, adding to discussions, and communicating with those leaving responses to your posts is a highly effective strategy.
Lead generation also occurs through visits to your corporate page. An informative and appealing corporate page directing leads to your website is invaluable as part of your strategy. This requires a consistant messages across all your social media platforms to highlight your company and your brand.
Strategically Find your Customers
Having contacts on LinkedIn who are strategically helpful for you to market to potential businesses in your area is important. Your LinkedIn trainer will provide you with ideas and strategies to use to narrow and refine searches to continually generate new ideas for contacts.
By contacting prospective businesses through the social media site you can get to learn about them, their business, and what their interests are within the scope of the social media site. This information translates in the ability to tailor a sales message to fill a gap in their current partnerships, suppliers, or service providers.
A LinkedIn trainer is essential to allow your sales staff to develop the understanding needed to harvest the full potential of this social media network. Once everyone is working using these techniques, there will be more B2B interaction, more conversions, and a greater growth in your business for years to come.
