Agencies that specialize in eCommerce marketing offer various digital marketing services that enable businesses to sell their services and/or products in greater quantities. An eCommerce marketing agency may provide the following types of services.
Digital Marketing Strategy
eCommerce marketing agencies can create and implement digital marketing plans that reflect its clients’ business goals. This may include the development of an advertising or marketing budget and campaigns that include content strategy, PPC, SEO, email marketing, social media ads, and more.
Website Design and Development
Some eCommerce marketing agencies build custom website from clients, while others may provide use already developed templates that may be adjusted according to the client’s preferences.
An eCommerce marketing agency can build eCommerce platforms that include shopping carts. These platforms can also be integrated with existing websites. Such an agency can customize existing platforms and shopping carts to match the client’s needs.
Search Engine Optimization
One of the most important tools digital marketers use to increase eCommerce website traffic is search engine optimization (SEO). Part of SEO involves the use of targeted keyword phrases that enable visitors to find your products when they conduct online searches. SEO can be used to optimize eCommerce websites in order to improve the user’s experience and increase sales.
Pay-Per-Click Advertising
PPC is highly effective for the generation of traffic to eCommerce sites, particularly in the beginning stages. Proper use of PPC can be crucial to the success of your eCommerce site. The types of PPC advertising offered by an eCommerce marketing agency can include Google shopping ads, display ads, paid search ads, remarketing ads, video ads, and more.
Content Marketing
Many eCommerce marketing agencies offer content creation and marketing as a powerful tool to reach customers. These agencies may provide help with blog writing, copywriting, editing, and more.
Email Marketing
Marketing a business through email is a time-tested way of generating leads and revenue. It should be part of an effective eCommerce marketing strategy. Through email marketing, you can share blog posts, advertise products and/or services, and offer personalized sales and discounts.
Social Media Marketing
Through effective social media marketing, you can drive targeted traffic to your eCommerce business. It provides a way for personalized customer interaction on a daily basis that keeps your prospects and customers continually up-to-date with your business and its offerings.
With the right marketing strategies provided by an experienced eCommerce marketing agency, you can increase your visibility to your target market and increase your bottom line.
