It is true, the world is moving to a digital platform when it comes to advertising. However, this does not mean that your business should not invest in physical commercial signs. There are still plenty of brick-and-mortar businesses open to customers that require physical signage to get noticed. Commercial signs from an Ajax sign specialist are an imperative marketing tool used for both advertising and branding. There are a few traits of commercial signage in which you should be aware. First, you need to understand your local laws and follow them when it comes to sign placement. Second, it is important to understand common rules when it comes to custom business signage when you’re trying to attract more customers.
Basic Trait and Common Rules for Signage
There are a few common rules and basic traits when it comes to commercial signage. Size does matter. However, it is not the overall size of the sign that matters the most. Keep in mind the different sizes of objects near the location of your signage as well as the size of writing on the signage itself. You want everything about your business to be clearly and completely visible. That doesn’t mean that bigger is better either. Signage that is too big is a distraction and takes away from your overall message. You may also have to deal with size restrictions where you want to post signage. Where size is concerned, the size of your message related through custom graphics is what matters the most. The size of lettering can cause people to actually read your sign or pass by without ever knowing your business.
Your Company Needs Signage
Every company needs commercial signage. Signage is just as important as your company website. Signs tell people where you’re located and who you are. It is one of the biggest branding and advertising tools known to generate an additional 75% to your referrals and customer base. Commercial sign specialists will make sure that you are considering location, style and size so you attract more customers when you use their services.
