Since the beginning of photography, cameras relied on powerful and imposing lights to accent an image. The earliest cameras forced those being photographed to stand still for multiple seconds. A camera would flash, then ignite a secondary flash that would collectively blend the two images. This is largely why old Civil War photos contained a bizarre blur. Of course, the technology was not up to par. But this was also because the people slightly moved, giving off a soft focus that seemed to naturally emanate from them.
We have come a long way from the earliest days of photography, but lighting is still extremely important. Poor light set-ups can really dampen the overall presence of a film. Poor lighting can cause shadows to overcast over the visuals. This is apparent in film just as much as photography. For example, the latest J.J. Abrams Star trek film relied on these bright light flashes, visual shines that gave off a glow effect. It looked neat but also a bit invasive. The effect was extremely detailed and technical, and is far more than what needs to be explored here. But the fact of the matter is, the lighting actually hindered that film negatively, where the backlash of this effect caused fans some frustration.
But commercial light poles are implemented to help offset this issue. They cause solid lighting to cast over the screen in a realistic and logical way. Sometimes it can be a bit phony. Steven Spielberg notoriously plays on this technique by soft lighting everything. A collection of his later films seem like there is a huge spotlight covering the entire set. There is certainly a tone being reached, but the question is, is it the most appropriate one given the situation?
Collectively, flash and lighting can make or break a photo or film. Black and white photos are gorgeous, but the reason is only distantly because of what is actually being depicted. It is important, but it is not necessarily the main idea. In black and white photography, the hardest aspect to get right is the lighting.
The right companies provide these services at solid rates, and can teach the lessons of quality lighting to promising knowledge seekers.
Visit us website to shop for high quality lighting products for all your commercial lighting applications.
