Nowadays, with most businesses operating online, running a company has never been easier while at the same time is harder than ever. Part of the reason is that it is pretty quick to open an online store, however, having the right look, that will not only attract customers but also keep them, requires some work. When it comes to your small business website design, you must consider the layout, color, font and much more.
Ease of Navigation
No matter how pretty your website is or how cool the graphics are, if the site is jumbled or too difficult to navigate, visitors won’t want to stay long. The key to building a successful website is to keep the visitor on your page for as long as possible and make them want to return. Having a site that is easy to navigate is contingent upon how you design the overall layout and placement of the features.
Create Engaging Content
Not only is it important that your site look good, but you also want it to be somewhat interactive. This can be done by placing call-to-action buttons that encourage the visitor to either sign up, click to view, et cetera. This creates a more engaging experience which can result in longer visits as well as encourage return visits.
Keep it Simple
The best type of small business website design is one where the content is very readable. You want to allow readers to be able to skim through your posts and still be able to get a basic understanding of the content. You can achieve this by using shorter paragraphs of no more than 2-3 sentences and break up topics by using headers.
If you want to rank high on the front page of a search engine, you must design your website with search engine optimization in mind. This, along with an eye-catching but readable layout, can increase your chances of having a successful online business.
For more information, contact Oostas, LLC.
