Your clients do not buy offsite data backups; you deliver it to them. For a shop that sells backup, offsite backup is the remote, encrypted copy that sits behind the service you run, the tier that survives the fire, the theft, and the ransomware that reaches the office. Here is what offsite means when you are the one responsible for it across every client you manage.
Offsite is one tier, not the whole plan
The setup most partners run has three parts: a branded agent on each client machine, a local vault on an endpoint, USB, or the client’s NAS, and an encrypted copy offsite in the cloud. Offsite is the remote tier. The local vault handles the everyday restore, the deleted file or the overwritten folder, at LAN speed. The offsite copy handles the disaster, the day the office and everything in it is gone or encrypted.
Sell only the local piece and a site-level disaster wipes out the client’s backup along with their data. Sell only the offsite piece and every routine restore crawls down from the cloud. You deliver both, which is the 3-2-1 rule made concrete rather than recited. And to be clear, offsite backup can be delivered through encrypted cloud storage rather than relying solely on physically transported media.
Where the offsite copy lives is your call
The remote tier goes in a bucket you choose: Wasabi, Backblaze B2, Amazon S3, Google Cloud, or Synology C2. You connect it and pay the cloud vendor directly, with no storage markup in the middle, so what you charge the client above your cost stays with you. When a client has data-residency or HIPAA requirements, use an appropriate US region where required, while ensuring the overall backup configuration and provider meet applicable compliance requirements.
The offsite copy is what beats ransomware
When a client’s production data gets encrypted, the local copy on their LAN may be encrypted too. A properly isolated and secured offsite copy can provide protection against ransomware affecting the production environment. That is the difference between a clean restore and a ransom demand. You are the one who gets that call, so the offsite tier is the part of the service you least want to get wrong, and the part you most want to have tested in advance.
Deliver it under your brand, across every client
The offsite tier is not a separate product your client shops for. It is part of the service they buy from you. Your branded agent carries your name, every client’s endpoints and jobs show up in one Backup Ops console where you catch missed jobs each morning, and server clients get SQL and Exchange jobs, full disk images, and bare-metal restore as standard rather than add-on SKUs. You bill a fixed fee per endpoint, month-to-month, with no per-restore charges, so you can quote a client a flat monthly number and know your cost underneath it.
Compliance rides along here too: encryption in transit and at rest, US-region storage, and the reports and audit trail you can hand a client who needs to show they are covered.
Prove the offsite restore specifically
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Restore from the offsite copy, not just the local vault. The local test proves speed; the offsite test proves the disaster path actually works.
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Know the retrieval time and cost for the storage class you chose, so a full offsite restore does not surprise you or the client’s bill.
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Keep versions from before an infection, and confirm you can roll back to them.
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Set retention deliberately, and match the backup policy to the asset rather than running one blanket job across every machine.
Bottom line
Offsite data backup, in your hands, is the encrypted remote tier of a service you brand, price, and run for your clients, paired with a local vault so everyday restores stay fast. Pick the bucket that fits each client, keep the margin, and prove the restore before the disaster. If you would rather host the offsite vault on your own Windows hardware than a cloud bucket, WholesaleBackup Server is an option, though most partners run cloud offsite plus a local vault.
