Landing pages are quickly becoming one of the most common tactics that specialists use when doing any sort of online marketing formartial arts. That’s because they can bring people in who might have been looking for something other than marital arts content. For instance, if someone were doing an online search related to self improvement they could end up getting taken to a landing page that features a short pitch for a particular school followed by a box for a potential customer to share their contact details. After this, they might start receiving an email newsletter or some other type of publication that may very well end with them joining said school. All it takes to set this up is the proper application of a boilerplate-style sheet page.
Single serving sites are another attractive option to consider when deciding on the best way to do online marketing for martial arts. These generally do one single thing and do it extremely well. Some people engaged in online marketing for martial arts have configured glossaries or short information paragraphs that are deployed on a single site that’s mapped to a discreet domain name. When people happen across one of these, it’s usually because they were looking for the answer to a question.
Readers who actually get something out of the information that they find will potentially think of what they just read as coming from an expert and therefore feel good about starting their customer journey with their organization as opposed to any other.
