Social media is a very powerful tool, but if it’s used the wrong way, serious consequences could result for your business. Fortunately, the team at a branding company can offer strategies for avoiding social media mistakes and ensuring messages sent across online channels are as effective as possible.
Respond Promptly and Honestly
Although it’s not possible to plan for every potential social media disaster, come up with a few apologetic responses that align with your brand messaging. Then, you can be ready to adapt them appropriately and publish to the world within minutes of a social media misstep.
Delaying your response for even an hour or two could be harmful because it gives the impression you don’t care about what happened, or you’re not sure how to handle it. Any response you offer should always be delivered in an honest tone without making promises that might be impossible to keep.
Let a Branding Company Offer Strategies for the Future
There are many mistakes that could cause problems on social media, but it’s important to convey to customers how you’re committed to avoiding such issues in the future. For example, if a social media account got hacked, craft messaging around the theme of strengthening security by adhering to best practices.
On the other hand, if a social media message got out of hand because too many people post under the account, you could take steps by restricting access as soon as possible. These are just a couple of suggestions that might be proposed by a branding company if you’re willing to change your approach and protect your reputation. Take them to heart as you make plans to correct the damage that’s been done.
Allow Your Customers to Be Ambassadors
If you take time to create brand loyalty among a target audience, the ramifications of a social media mistake should be less severe. Never underestimate the importance of treating your customers right in good times and bad. That principle should go a long way if your brand is in trouble, because fans will speak up and mention how a single issue is not indicative of your overall brand.
A branding company can help you successfully navigate the social media landscape while steadily attracting loyal brand enthusiasts. Depend on the tips above as you work with professionals to recover from a social media mishap.
Scion is an established branding company that can map out the entire lifecycle of your brand and propose strategies for action.
